Uniqlo: Roger Federer bids adieu to Nike, signs $300 million deal with Japanese brand Uniqlo

Uniqlo: Roger Federer bids adieu to Nike, signs $300 million deal with Japanese brand Uniqlo

By John J. Edwards III and Jeff Sutherland

Tennis nice Roger Federer, lengthy all however synonymous with Nike Inc., has parted methods with the swoosh to be a part of Japanese informal clothes brand Uniqlo.

The eight-time Wimbledon champion shocked many followers when he walked onto Centre Court docket for his first-round match Monday afternoon in an outfit by Fast Retailing Co.’s Uniqlo. The Swiss star’s attire contract with the Beaverton, Oregon-based athletic-wear big expired March 1.

“Our partnership will be about innovation on and off court,” Quick Retailing Chief Government Officer Tadashi Yanai stated in an announcement Monday.

Federer’s identify recognition boosts Uniqlo’s world growth efforts, particularly in Europe, the place the brand is opening new shops. Uniqlo has seen robust development in locations like China, serving to worldwide gross sales prime home income for 2 straight quarters. However the retailer might face challenges in markets the place rivals resembling Inditex SA’s Zara and Hennes & Mauritz AB’s H&M are extra established.

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In 1995, German star Steffi Graf was proposed to by a fan throughout her Wimbledon match towards Kimiko Date. The fan requested Steffi if she would marry him, prompting the previous No 1 participant to grin and think about her choices. However, as sharp as her serve, she requested her suitor how a lot cash he had which had the viewers in splits. Sadly, for her could-be fiancée, Graf discovered love on the courtroom and never on the stands.

(Picture: steffi-graf.internet)

Uniqlo stated Federer, who has gained a males’s file of 20 Grand Slam titles, would symbolize the brand in any respect tennis tournaments all year long. ESPN reported that the deal ensures him $300 million over 10 years — a time interval that may take him effectively into retirement from the tennis circuit.

A Quick Retailing spokeswoman stated the corporate doesn’t disclose the main points of its contracts.


“Whereas the reported deal might seem extreme for an athlete approaching the twilight of his profession, the significant enhance he ought to present Uniqlo’s abroad growth may make such a partnership worthwhile for each events,” stated Bloomberg Intelligence Client Analyst Thomas Jastrzab.

Quick Retailing shares rose as a lot as 1.9 % in early buying and selling in Tokyo on Tuesday. Nike fell 1.7 % in New York on Monday.

The brand new relationship provides a Uniqlo one other shot at exploiting one of many sport’s all-time greats. The brand endorsed 12-time Grand Slam winner Novak Djokovic for 5 years, however he signed with Maus Freres SA’s Lacoste final yr. Uniqlo continues to endorse Kei Nishikori, probably the most profitable Japanese participant ever.

Federer, who turns 37 in August, signed his first contract with Nike in 1994. He continues to put on the brand’s sneakers, as Uniqlo doesn’t make athletic footwear. Nishikori additionally wears Nike sneakers, having left Adidas AG final yr.

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