LAHORE – Former Pakistan Tremendous League Champion, Peshawar Zalmi, has acquired one other nice honour for being the most valuable brand within the third version of Pakistan Tremendous League.
“It is a big achievement for us that Zalmi has been declared the most valuable brand of the PSL for the second successive year by the American company Nielsen,” mentioned a spokesman of Peshawar Zalmi.
Along with this, in addition they declared Haier because the most spectacular shirt brand, together with all Zalmi-related sponsors for the second time as nicely.
Nielsen gave Peshawar Zalmi the honour by rigorously assessing the brand for its very good branding, media and social media campaigns.
If we fast-rewind to final 12 months, Nielsen had declared the previous champs of PSL primary final 12 months as nicely.
In line with Nielsen, Peshawar Zalmi has carried out exceptionally nicely on all metrics associated to brand worth on media and social media and this has led Peshawar Zalmi to grow to be one of the best franchise of Pakistan Tremendous League for the second time in a row. Nielsen additionally talked about that Peshawar Zalmi Followers are the very best in quantity as in comparison with different PSL franchises.
Peshawar Zalmi title sponsor Haier is the most distinguished and prestigious brand in phrases of Pakistan brand shirt.
Javed Afridi, chairman of Peshawar Zalmi and Zalmi Basis, mentioned that the Peshawar Zalmi crew thanks the gamers and all of the followers, for being a component of our journey on changing into one of the best franchise.
He expressed his willpower that the ‘Bring Back Smiles’ venture will likely be achieved by cricket in KP Pakistan, and we may even prolong past cricket by different actions on this area.
Afridi mentioned that his want was that within the fourth season of PSL, Peshawar Zalmi performs a couple of matches in Peshawar, which is their residence floor and the followers get to witness their heroes dwell in entrance of their eyes.